Monospaced fonts have larger spaces between each letter and were designed to look like text was written using a typewriter.įonts in the Monospaced typeface include Courier, Consolas, and Monaco. The modern typeface is characterized by variance between thin and thick bold lines in the lettering.įonts in the Modern typeface include Impact, Rockwell, and Agency. Here’s a diagram of the difference between Serif and Sans Serif:įonts in the Script typeface are meant to imitate the fluidity of human handwriting.įonts in the Script typeface include Comic Sans, Kristen, and Lucida. Sans serif font letters don’t have a serif attached to them, so they display more clearly on websites.įonts in the Sans serif typeface include Arial, Verdana, and Helvetica. Serif fonts are identifiable by the small lines on the edges of letters (called serifs) that make the font easier to read in print.įonts in the Serif typeface include Times New Roman, Georgia, and Book Antiqua. There are a variety of different typefaces and fonts. For example, Serif is a typeface, and Times New Roman is a font that is part of the Serif family. Typefaces are categories comprised of many different fonts. “Font” and “typeface” are two terms that are often incorrectly used interchangeably.Ī font is one particular weight and style of a larger typeface. In this post, we’ll explore how fonts can influence reader emotion and how marketers can use this information in their content. The font you choose ultimately plays a hand in conveying the message you want to send your readers. And fonts serve as a visual marketing tool for publishers to leverage when compiling their story. You see, visual elements are just as important as the words on a web page or blog post. My favorite book series is Harry Potter, and apart from the awesomeness that is a magical boarding school, the font in which it was published may have influenced my affection for the series.
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