![]() “We’re creating such a large market for this ‘waste product’ that we're virtually ensuring that nothing is ever discarded. He says the farms he works with insist that much, if not all, of the ugly produce D’vash uses would otherwise be thrown out. D'vash Organicsīrian Finkel is co-founder and chief executive of D'vash Organics, which sells sweeteners, sauces, marinades, and dressings using sustainably sourced "ugly" produce. dressings using sustainably-sourced "ugly" produce. There will always be imperfect produce to utilize.”ĭ'vash Organics is focused on creating healthy and delicious sweeteners, sauces, marinades, and. As a society, we overproduce, overgrow, and over-consume, so I’m confident that we can save the spud and utilize the leftover food waste to be fed back into systems. “Over 150,000 pounds of ugly spuds are left in fields every year to rot. Last year, Spudsy saved over 100,000 ugly spuds and are on track to save one million imperfect sweet potatoes by 2021, Skohil says. Those selling ugly produce argue companies rescuing ugly produce are contributing to saving waste. However, some argue that ugly produce isn’t wasted in the first place, but used to feed cattle, improve soil health, and used in the food service industry. It's time that we find ways of fully optimizing produce.” “Much of the produce grown today is designed for human consumption. With rising demand for plant-based foods, this will only increase. “The US’s food system demands perfectly shaped, colored and sized produce, leaving hundreds of millions of pounds of perfectly edible produce on farms to rot every year.” Keely Wachs, head of marketing at Full Harvest, a marketplace that connects brands and processors to farms so they can purchase ugly produce, says problems of food waste are too pressing to continue without introducing the ugly produce model. “We assume it goes from the farm to the grocery store and all tomatoes are red, round, and perfect because that’s just how they grow which is far from the truth.” “Consumers are unaware of there being a ‘standard’ of what produce should look like,” she says. Commission Regulation (EC) 2257/94, for example, states that bananas sold in Europe must be “free from malformation or abnormal curvature,” though Class 1 bananas can have “slight defects of shape,” and Class 2 bananas can have full “defects of shape.” Bananas were not covered in the ruling, so for now, these standards remain.Spudsy is one of several innovative companies that is upcycling imperfect produce. The European Union is well known for its detailed regulations on agricultural items. Several worried that the abolition of European standards would lead to the creation of national ones, said one official, who spoke on the condition of anonymity because of the delicacy of the discussions. ![]() That sentiment was not shared by 16 of the union’s 27 nations, which tried to block the changes at a meeting of the Agricultural Management Committee. “It makes no sense to throw perfectly good products away, just because they are the ‘wrong’ shape,” Ms. “This marks a new dawn for the curvy cucumber and the knobbly carrot,” said Mariann Fischer Boel, European commissioner for agriculture, who argued that regulations were better left to market operators. ![]() But items that do not meet European norms will still be allowed onto the market provided they are marked as being substandard or intended for cooking or processing. For 10 other types of fruit and vegetables, including apples, citrus, peaches, pears, strawberries and tomatoes, shape standards will remain.
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